I once heard a line like this in a drama.
"Being kind to you has made me a kinder person."
Perhaps the reason it stuck in my memory is because it somehow made sense to me and I thought, "That's true."
If you have an ideal self, you can have a positive influence on people, things, and events.
These days, I believe that the only way to get closer to my ideal self is through consistent effort.
As a brand, we are always thinking about how to express a sense of playfulness.
Because Lileo Store places importance on concept, the products they make have a rather bland visual appearance and are often so inconspicuous that they become overshadowed when applied to everyday life.
I feel frustrated that I can't really convey the details of what it is or what's so interesting about it.
I don't think one photo can convey the message, but I'd be happy if even just a little bit of people thought, "Oh, they're doing something weird again."
Of course, I'm also happy when people say I look cool or cute.
I strive every day with this in mind.
From now on, I will minimize the use of SNS for announcements and advertising, and aim to use it more casually. (Warning: This may cause an uproar.)
As I wrote at the end of the year, especially in times like these, I would be happy if we could communicate in a way that is not one-sided.
I'm not confident, but I'll do my best to make people laugh with casual conversation.
I want to know about the brand.
I want you to think about these things. I want you to do these things.
If you have any comments, please feel free to contact us.
We will do our best to respond as much as possible, even if it is just a little.