nys means sneeze.
Before we knew it, it had become so popular that it would not be an exaggeration to call it our flagship product.
We would like to share with you the story behind the creation of each item and its characteristics from the brand's perspective.
I suffer from hay fever, and every spring I use so many tissues that pocket tissues are not enough.
It's embarrassing to carry a box of tissues around with you, but if you don't do something about it, it can make you feel sick.
I wanted to create something cute that I could carry around, and that's how I came up with NYS.
The design means you won't be embarrassed to carry it like a clutch bag.
The box type is square and the volume does not change even when the capacity is reduced, so we decided to use plastic packaging.
Each color has a different presence, so NYS can blend into any room.
As a company that wants to create interior items, Lileo Store aimed to create a clean look for consumable items that give off a sense of everyday life.
I think it would be a good idea to have one in every room.
The only thing that requires a bit of care is the plumbing, but we are currently working on a new type, so please be patient as we wait for that.
Sales began in October 2017.
It's been almost four years since we started. At first, it wasn't well known, and people just ignored it, saying, "I won't have anywhere to put such a luxurious item unless I clean my room."
When we opened stores overseas, many people didn't even use tissue paper, and they laughed at us, saying, "There's no need for something so fancy," which somehow made sense to me.
I'm really happy that people can relate to and purchase the items that I made because I needed them.
In 2018, I was featured by a stylist, and gradually became more well-known, which is how I got to where I am today.
I'm curious to know what made users decide to purchase it and how they feel about using it.
If you have any comments, please feel free to contact us.