This is a continuation of my explanation of the philosophy and concept of Lileo Store.
Even when I talk about the brand, I feel like the nuance of what I'm trying to convey is different, so I'll just explain it myself.
I would be happy if you could just vaguely think, "Oh, so that's what he's thinking."
"What language is the brand name in?"
"It's Danish."
"Why Denmark?"
Such exchanges are also well-executed.
So, what was the reason behind your decision to choose Denmark?
I, "Lille", would like to summarize my thoughts.
The concept was
"Design that adds color to spaces inspired by Scandinavian living spaces"
In short, I just admire it.
When I was working for a company, I was able to enjoy my work and concentrate on it, so perhaps it was a job that suited me.
just
I think I couldn't imagine being able to provide tangible smiles or a fun space without silently completing the divided tasks and feeling like I was helping anyone.
"Working to improve lives"
That's what I was thinking while I was working, but
"I live to work"
The fact that what you do can be easily replaced is enough to create this illusion.
When I asked myself about my everyday life, I realized that there were so many more things I wanted to do and see.
I was thinking about seeing another world.
I wanted to get a feel for the customs, systems, and various ideas.
At that time, Denmark was often described as "the happiest country in the world."
It was an unknown world for me, who was in a state of not knowing, "What is happiness?"
It's interesting to hear that public satisfaction is high.
What kind of things are they surrounded by, what kind of environment are they in, and what are their thoughts?
See, hear, touch, and feel.
Maybe I could live a more peaceful life like this.
With a system like this, you might become more interested in "learning."
Thinking like this might help you live a more enjoyable life.
More than I imagined
"It's somehow comfortable."
That's how I felt in Denmark.
It's a vague expression
"It feels kind of comfortable"
This might actually be the key point.
If I were to delve deeper into this, there would be no end to it, and I don't have much knowledge about it, so I'll skip it.
"I want to express in my own way the worldview I have always admired and do activities that allow people to experience it."
The concept is a selfish longing that arises from feelings such as a sense of meaning in one's existence and feelings of inferiority.
Through things
"Oh, so that's how it feels."
I would be happy if you could empathize with this.
I still have an inferiority complex, and I can't say that I've made anyone happy, but I'm just grateful to be able to do something that allows me to see users and other people involved smile, even if just a little.
We are steadily making things.
Why is manufacturing the way to express your aspirations?
We will talk about this design next time.
I don't know if you'll be interested, but I'll continue anyway.